January 17, 2024 – One of the most reliable pathways to filling the franchise sales funnel is under siege in 2024. Not only has it fallen to second place behind Microsoft in consumer “mindshare” regarding AI, it faces potentially disruptive regulatory threats, while committing unforced errors of its own in the name of privacy.
Willingness to follow a proven system, and ‘Grit’ are cited by most franchise prospects surveyed. By: Franchise Insights December 14, 2022 — Two-thirds of franchise inquirers profess having both of the two most important characteristics for succeeding at franchise ownership, according to the November 2022 Startup Sentiment survey by Franchise Insights. “Willingness to follow a …
September 14, 2022 — In comparing lead sources, “price”, and even the holy grail – “cost per sale” – can be misleading. There are two other critical variables in assessing return on your investment in franchise portals or other third party lead suppliers. In this article, we discuss the first one. What happens after a …
August 17, 2022 – In July 2022, an improved 60% of inquirers to franchises reported that they were contacted by “all of the franchises they inquired to,” just below the average rate of 61.3% seen over the last twelve months. Those who reported being contacted by “none of” the franchises at seven days after inquiry …
December 28, 2021 — Aspiring owners say that they are most likely to respond to an email as the initial contact about a franchise they are interested in according to the December 2021 “mystery shopping” survey by FranchiseInsights.com. But in a reversal of the trend seen in the first half of 2021, prospects now …
December 22, 2021 – The flow of franchise prospects usually ebbs on days leading up to holidays, as travel and spending time with loved ones takes precedence. Following the Christmas holidays in the US, franchise inquiries usually increase, as interested prospects have extra time to ponder and make big plans for the coming year. But …
December 16, 2021 — In a dramatic recovery, employment in the U.S. reached 95.8% in November, as the unemployment rate dropped to 4.2%, according to the Bureau of Labor Statistics. Indexed to January 2020 before the pandemic emerged, November employment at 95.8% was back to 99.4% of the employment rate seen in January 2020 (96.4%). …
November 11, 2021 — Are you seeing more competition for the best franchise prospects, or finding it harder to identify the number of prospects you need to achieve your franchise development goals? Are you experiencing soaring franchise lead costs in filling your pipeline? The flow of aspiring business owners took the biggest hit in the …
UPDATED: How Google and Apple Privacy Initiatives Are Likely to Impact Franchise Lead Generation September 29, 2021 — Google issued an updated timeline for their previously announced sunset of third party cookies. Instead of being sunset by 2022, Google will prevent cookies from being collected in the second half of 2023. The reason given was …