Franchise Interest by State

Post-Pandemic Migration of Prospect Interest Northward and and Eastward for Franchise Development

October 25, 2023 – The migration of interest in franchises continues to shift northward and eastward according to new data from FranchiseInsights.com. By comparing quarterly shares by state for the first quarter  of 2022 to the third quarter of 2023, there was a continuation of the shift in the mix of where aspiring franchisees were expecting to locate franchises – from south to north, and west to east.

Five-Year View of the Changes in State Shares of Franchise Prospect Interest Through Franchise Lead Flow

May 17, 2023 -The top ten states by share of franchise prospects declined from 2018 (59.53%) to 2022 (57.78%), and then grew in 2023 to a multi-year high at 60.15%.By looking at January through March franchise lead flow data from 2018, 2020 2022, and 2023 as seen in the chart above, Texas took the largest share among the states with greatest interest in 2020 with 10.62% of total inquiries as the first shock of the pandemic suppressed prospect interest in March 2020. Texas then declined to third place by 2023, as Florida ascended to 11.07% of all prospects, just under California at 11.27%.

The Pandemic Migration Shifts Franchise Prospect Interest Southward and Westward

March 30, 2022 – By comparing the shares by state from January-March 2020 to January-March 2022, there was a shift in the mix of where aspiring franchisees were expecting to locate franchises – from north to south, and east to west, according to new data from FranchiseInsights.com. Increasing state share in that period is in …

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