August 28, 2024 — Only about seven percent of aspiring franchise owners are already “very familiar” with the franchises they inquire about on franchise portals, and another 19% are “already somewhat familiar” with them, according to recent surveys of interested franchise seekers on the FranchiseVentures lead generation platform in July 2024.
July 17, 2024 – After two successive months of higher prospect initial contact attempts, rates dipped as reported by the latest FranchiseInsights.com “mystery shopping” survey in June 2024. More than half of respondents say they were contacted by all of the franchises they inquired about in April and May, at 50% and 57.1% in April and May, respectively.
May 29, 2024 — Cost per lead is often a key decision factor when evaluating franchise directory websites (portals), assuming quality standards are met. But leads submitted at franchise directory websites also result in substantial referral visits to franchisor websites, in addition to being a significant source of leads submitted at development websites…