![](https://www.franchiseinsights.com/wp-content/blogs.dir/52/files/2024/08/How-familiar-were-you-with-the-franchises-to-which-you-inquired-July-2024.png)
With Lots of Options to Choose From, How Do Prospects Find Your Franchise Brand?
August 28, 2024 — Only about seven percent of aspiring franchise owners are already “very familiar” with the franchises they inquire about on franchise portals, and another 19% are “already somewhat familiar” with them, according to recent surveys of interested franchise seekers on the FranchiseVentures lead generation platform in July 2024.