Franchise Buyer Behavior

Franchise Development Prospects Share Their Perceived Strengths

November 13, 2024 — Almost 57% of franchise prospects in recent surveys attested to their “willingness to follow a proven system”, an essential ingredient for succeeding at franchise ownership.  Grit, or “persistence towards a goal despite obstacles” was cited by over half (53.2%) of respondents, followed by “team leadership experience” at almost 40%.

Most Franchise Prospect Journeys Begin With A Narrow Focus On Just A Few Concepts

October 30, 2024 – One consistent observation on franchise buyer behavior over almost five years of website journey analysis is how quickly researchers parse among many options to narrow their focus to a few for further inquiry. Most prospects only focus on a single concept when requesting information about franchises, despite the thousands of offerings across dozens of categories in the franchise directories of the Franchise Ventures lead generation platform.

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