By Geography

Texas, Illinois and New Jersey Gain the Most In Franchise Interest as California Decreases

November 20, 2024 – In a year-over-year analysis, interest in franchises migrated eastward and selectively southward according to new data from FranchiseInsights.com. By comparing quarterly shares by state of inquiries about franchises for the third quarter of 2023 to the third quarter of 2024, there was a continuation of the shift in the mix of where aspiring franchisees were expecting to locate franchises

Franchise Interest Resumes Migration To The South and East for Franchise Development

June 26, 2024 – In a year-over-year analysis, interest in franchises shifted to the south and east according to new data from FranchiseInsights.com. By comparing quarterly shares by state for the first quarter of 2023 to the first quarter of 2024, there was a continuation of the shift in the mix of where aspiring franchisees were expecting to locate franchises.

Post-Pandemic Migration of Prospect Interest Northward and and Eastward for Franchise Development

October 25, 2023 – The migration of interest in franchises continues to shift northward and eastward according to new data from FranchiseInsights.com. By comparing quarterly shares by state for the first quarter  of 2022 to the third quarter of 2023, there was a continuation of the shift in the mix of where aspiring franchisees were expecting to locate franchises – from south to north, and west to east.

Five-Year View of the Changes in State Shares of Franchise Prospect Interest Through Franchise Lead Flow

May 17, 2023 -The top ten states by share of franchise prospects declined from 2018 (59.53%) to 2022 (57.78%), and then grew in 2023 to a multi-year high at 60.15%.By looking at January through March franchise lead flow data from 2018, 2020 2022, and 2023 as seen in the chart above, Texas took the largest share among the states with greatest interest in 2020 with 10.62% of total inquiries as the first shock of the pandemic suppressed prospect interest in March 2020. Texas then declined to third place by 2023, as Florida ascended to 11.07% of all prospects, just under California at 11.27%.

The Pandemic Migration Shifts Franchise Prospect Interest Southward and Westward

March 30, 2022 – By comparing the shares by state from January-March 2020 to January-March 2022, there was a shift in the mix of where aspiring franchisees were expecting to locate franchises – from north to south, and east to west, according to new data from FranchiseInsights.com. Increasing state share in that period is in …

Georgia Reclaims Top Rank in Q2 Franchise Interest Index™

Southern States Lead in Above-Average Pace of Investment Inquiries September 3, 2020 – Georgia jumped back ahead of Nevada to lead the nation with the highest adult per capita interest in buying a franchise in Q2 2020, reclaiming the No. 1 rank that it held in the full year of 2019 according to the latest …

Nevada Edges Past Georgia To Lead Q1 Franchise Interest Index™

April 22, 2020 – Nevada edged past Georgia to lead the nation with the highest adult per capita interest in buying a franchise in Q1 2020, according to new data from Franchise Insights. Georgia had claimed the top spot in the The Franchise Interest IndexTM  for the full year of 2019. The Franchise Interest IndexTM …

Mid-tier Metros Log Fastest Growth in Franchise Interest for Q4

Jacksonville, Tucson Lead Top 50 Metro Areas, as Springfield and Worcester Top Mid-Sized Metros March 25, 2020 – Mid-sized metropolitan areas under 1 million population showed some of the strongest year-over-year growth in franchise-buying interest, claiming 7 of the top 10 spots in latest business data from Franchise Insights. The rest of the top 10 …

Mystery Shopping Survey Offers Tips for Franchise Development Teams

March 5, 2020 Tip #1 Send an email or text to make initial contact Given the unwanted robocalls that we all get, don’t we ignore phone calls from numbers we don’t recognize? Prospects want some kind of introduction to know more about your franchise before calling you or taking your call. In a 2020 survey …

Smaller States Post Big Gains in Q4 Growth of Franchise Interest Index™

Alaska, Hawaii lead overall gains, Georgia tops growth among large-population states February 12, 2020 – Small- and mid-sized states with adult population under 5 million showed some of the strongest year-over-year growth in franchise-buying interest, according to the latest data  from Franchise Insights. And among the largest states, Georgia tops the Franchise Interest Index™ for …

Georgia Leads the Nation in New Franchise Interest Index™

January 13, 2020 – Georgia, Nevada and Florida led the nation with the highest levels of interest in buying a franchise in 2019, according to new data from Franchise Insights. The Franchise Interest Index™ reveals  the relative interest of entrepreneurs making an investment inquiry by indexing proprietary data with state population on a per capita basis. …

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