Franchise Research Data

With a vast and growing proprietary data set of U.S. franchise prospects, startup and business for sale inquiries, we use the tools of data science to discover franchise development trends and explore the impact of location and demographics on franchise lead generation.

In this section, we share trends and data from the largest franchise marketplaces on topics like franchise availability by location, buyer interest by franchising category and price demographics for franchises — a time-proven path to business ownership.

Please also see related articles and data on:

Franchise Buyer Interest by Geographic Location in the US
Franchise Buyer Interest by Franchise Category
Franchise Buyer Insights on about Funding and Investment Level
Data and Insights on Franchise Buyer Research Behavior
Data and Insights on Demographic Cohorts of Franchise Seekers

Startup Sentiment Data Shows Franchise Seekers Leaving Full-time Jobs and Planning Launches in 2025

February 12, 2025 – The rising trend in near-term intentions to start businesses bodes well for franchise development in 2025. In late December surveys, 63.4% of aspiring business owners either agreed or strongly agreed that “now is a good time to start a business,” showing optimism about conditions now and in the near future. In the same survey, 90.0% of respondents see conditions for business and franchise startups “the same or better in three months.”