By appending third party demographic data from Alliant, we are able to make observations about the aggregate US population of potential business buyers. In addition, our monthly surveys of future buyers complete the picture with direct user-supplied demographics.
September 18, 2024 – Data from over five years of surveying aspiring franchise owners shows that about 15-20% already own at least one business. The percentage has varied month-to-month over this time span, which includes the pandemic-affected years, but consistently represents a significant slice of aspiring candidates for franchise development.
October 20, 2021 — In September, we shared that the uncertainty and disruptions of the global pandemic did not significantly change the mix of drivers toward business ownership as seen in our large monthly sample set. Desire to “be your own boss” is consistently the top motivator. But what is it about being your own …
July 21, 2021 – The largest multi-year data set of aspiring franchisees reveals historic changes in the makeup of the pool of future franchise owners. The percentage of women seeking information about franchise ownership dipped during the height of the pandemic in 2020. But if the first half of 2021 is any indication, women are …
July 21, 2021 – For the first time in history, more Millennials are seeking franchise ownership than Baby Boomers. While Generation X (ages 41-56 in 2021), has shown the greatest share of franchise interest for some years, that share may have peaked in 2020 at 48.2%, based on year-to-date data in 2021 through June. The …
June 15, 2021 – While Generation X prospects (born 1965-1980) are currently the largest demographic group seeking franchise ownership, Millennials are a much larger cohort. Together, these two generations will combine to create the largest US population at the prime ages for business startup. The next two decades are projected to add over 12.9 million …
June 9, 2021 – Nearly two-thirds of prospects interested in buying a franchise are married, an above-average rate that may factor into the readiness of individuals to take the plunge. Of entrepreneurs contacting franchises to explore ownership, 65.5% are married according to data from the FranchiseVentures network of franchise directory brands over the first four …
May 25, 2021 – Among younger generations in particular, women lead in the number of investment inquiries made to franchises according to analysis of data from January to April 2021. Since we last reported gender demographics in September 2020, women have surpassed men in share of total prospects that are identified as male or female. …
May 19, 2021 — Entrepreneurs step forward at all ages, but the most common age may be older than you think. Analysis of January through April 2021 demographics of prospective franchise owners shows the most popular ages for exploring business ownership range from the mid-30s to mid-50s, peaking at age 51 thus far in 2021. …
Feb. 24, 2021 – More than a third of prospective franchisees earned household incomes greater than $100,000 in 2020, a relatively stable percentage despite the pandemic’s effect on employment for the better part of the year. For this analysis, Franchise Ventures scored its pool of investment inquiries with demographic data from Alliant, a leading provider …
Feb. 17, 2021 – Millennial and Gen X entrepreneurs continued to grow their share of prospective franchise owners last year, but Baby Boomers showed strength during several quarters as the coronavirus pandemic pressured business plans across many categories. Millennials logged the greatest gain in relative share year over year, and Generation X remained the largest …
No Glass Ceiling: Women are a Greater Share of Franchise Inquiries than Men Sept. 24, 2020 – Owning your own business holds similar appeal to men and women alike, as both are fairly evenly represented among entrepreneurs who are exploring potential franchise ownership this year. Among younger generations in particular, women lead in the number …
Above-Average Marriage Rate May Signal Financial Stability, Value of Family Support Sept. 24, 2020 – Nearly two-thirds of prospects interested in buying a franchise are married, an above-average rate that may add extra financial flexibility and the value of family stability to the startup process. The current marriage rate is 63.2% for entrepreneurs contacting franchises …
Step Aside Millennials: Most Common Age for Franchise Prospects May Be Older Than You Think – Success Can Come at Any Age September 17, 2020 – While successful entrepreneurs start businesses at any age, the most common age may be older than you think. A current analysis of prospective franchise owners shows the most popular …
July 30, 2020 – As the coronavirus pandemic has strengthened many entrepreneurs’ desire to own a business, Baby Boomers in particular have grown in their relative share of prospective franchisees who are reaching out to franchise systems to explore potential investment. Generation X still ranks No. 1 with the largest share of prospects, but that …
May 11, 2020 – Baby Boomers interested in buying franchises may not claim the same high growth rates of Millennial and Gen X entrepreneurs, but the sizable Boomer segment holds an attractive lead in assets to fund new franchise businesses. Baby Boomers accounted for 27% of prospects contacting franchisors through the FranchiseVentures demand-generation platform in …
May 6, 2020 – The Millennial generation saw a growth spurt in franchise interest last year, growing its share of franchise investment inquiries to 21% in 2019 from 16% in 2018, and leading the field with higher-than average interest in categories such as Personal Care, Child-related and Cleaning franchises. Here is a demographic profile of …
March 18, 2020 – More than half of prospects interested in buying a franchise are married, which turns out to be an important factor in boosting average household income. In fact, half of married prospects have a household income of $100,000 or more in Q4 of 2019, according to the latest data analysis by Franchise …
February 14, 2020 – While Millennials are the fastest-growing group of franchise prospects, Generation X was far and away the largest age group interested in buying a franchise last year. Generation X claimed 44.9% share of prospects contacting franchisors through the Franchise Ventures demand-generation platform in 2019. Here is a demographic profile of the 39- …
Dec. 10, 2019 – Nearly 3 in 4 prospective franchisees own their own home, and more than three-quarters have lived at the same address for more than 5 years, according to the latest data analysis by Franchise Ventures. Those are important indicators of financial wherewithal and stability for franchisors recruiting new owners for their franchise. …
Nov. 27, 2019 – The lure of entrepreneurship appeals to individuals across all levels of education, according to the latest data analysis by Franchise Ventures, which found most business-buyer prospects had at least some college experience, but not necessarily a completed degree. “In the spirit of the Thanksgiving holiday, we’re grateful for the opportunities that …
Nov. 22, 2019 – One-third of prospective franchisees have at least $100,000 in annual household income, according to the latest data analysis by Franchise Ventures — and income is clearly a key factor in finding franchisee candidates who are qualified for different opportunities. For this analysis, Franchise Ventures combined its pool of investment inquiries with …
Nov. 5, 2019 – Interest in owning a franchise is balanced almost equally between women and men overall, according to the latest small business analysis by Franchise Ventures — and women are starting to outpace men among Gen X prospects. “We don’t see a glass ceiling when it comes to interest in buying a franchise,” …
Oct. 30, 2019 – Following the broad trends in population demographics in the U.S., the age of franchise-investment prospects continues to shift younger in the latest quarterly analysis by Franchise Ventures. Generation X, ages 39-54, is the largest group ready to talk with franchisors, at 46.1% of all prospects in Q3 2019. That’s up 6% …
Feb. 20, 2019 – Franchised businesses can be started at a wide range of investment levels, so it’s no surprise that portals generate leads from a wide range of income levels. But a closer looks shows prospective buyers may be more financially stable than you’d think. That’s according to the largest study of franchise prospects …
Jan. 23, 2019 – The next generation of business owners is likely to be younger than you might think. According to the largest study of prospect franchise buyers to date, more than half of those interested in buying a business are under the age of 50. Baby Boomers and older are still a force to …