March 12, 2025 – When asked about how business conditions impacted their expansion plans in 2024, 58% of franchise development teams said they stuck to their plans, or even expanded beyond expectations.
March 5, 2025 – More individuals leaving full-time jobs bodes well for franchise development in 2025. Surveys in the last week of February showed 63.4% of aspiring business owners either agreed or strongly agreed that “now is a good time to start a business,” with optimism about conditions now and in the near future. In the same survey, 81.5% of respondents see conditions for business and franchise startups “the same or better in three months.”
February 25, 2025 – Retail sales dropped 0.9% in January 2025, the largest drop since March 2023, given that much of the country was covered with snow and the Palisades fires raged from January 7-31. If your franchise development team noticed a marked decrease in lead generation and prospect responsiveness in January, weather across the U.S. and fires in California were key among the reasons.
February 12, 2025 – The rising trend in near-term intentions to start businesses bodes well for franchise development in 2025. In late December surveys, 63.4% of aspiring business owners either agreed or strongly agreed that “now is a good time to start a business,” showing optimism about conditions now and in the near future. In the same survey, 90.0% of respondents see conditions for business and franchise startups “the same or better in three months.”
February 5, 2025 – Franchise development faces reduced competition from employers for the best candidates. Return-to-work mandates, cost-cutting, and increasing automation by employers are compelling more individuals to conclude that now is the time to buy a franchise and move forward on the path of “being my own boss”, the leading motivator for business ownership.
January 29, 2025 – Franchise prospects want to know who is calling before accepting a call. More than thirty-seven percent (37.2%) of respondents indicated that they preferred to be emailed first as an initial contact by a franchise they have expressed interest in, according to the recent December 2024 Franchise Insights Mystery Shopping survey.
January 23, 2024 – Since we last reported on the motivations of aspiring franchise owners in August 2024, interest rates have eased, and a contentious election was resolved. But the primary driver for those seeking business ownership has not changed.
January 14, 2025 – If your franchise sales team is noticing a decrease in lead generation in recent days, they are not alone. Despite a great start to the year, California is experiencing a significant drop in inquiries – down 21.3% through January 13, according to proprietary data from the Franchise Ventures lead generation platform of franchise investment inquiries in the United States.
January 7, 2025 – The rising trend in near-term intentions to start businesses bodes well for franchise development in 2025. In late December surveys, a record 93% share of respondents plan their business startups within 12 Months.
January 1, 2025 – Monthly surveys of buyers actively seeking franchises and businesses for sale have shown an increasing inclination to start businesses in the ensuing twelve months when asked about their time frames. In late December 2024, a record 93.0% said they planned their business startups for within the next twelve months, in continuation of an upward trend since the beginning of 2023.
December 18, 2024 – In almost five years of surveying for characteristics that make franchises attractive, “low cost of entry” and “higher earnings potential” have consistently been ranked most important by individuals seeking business ownership. ‘Extensive training and support’ edged out “ability to work from home’ in the November survey.
December 11, 2024 — While the rankings of many of the categories of expected business startup funding changed over the past year, the top three – personal savings, SBA loans, and banks or other loan providers remained the same.
December 3, 2024 – While funding is perennially the biggest concern, 41% of respondents think financing will be easier in three months. Now 68.9% of aspiring business owners surveyed either agree or strongly agree that “now is a good time to start a business,” showing optimism about conditions now and ahead. In the November 2024 survey, 86.9% of respondents see conditions for business and franchise startups “the same or better in three months.”
November 26, 2024 – Initial contact attempts by franchisors to inquiring prospects rose substantially over the last six months as reported by the latest FranchiseInsights.com “mystery shopping” surveys from June to November 2024. In November 2024, over 60% respondents reported that they were contacted by all of the franchises they inquired about.
November 20, 2024 – In a year-over-year analysis, interest in franchises migrated eastward and selectively southward according to new data from FranchiseInsights.com. By comparing quarterly shares by state of inquiries about franchises for the third quarter of 2023 to the third quarter of 2024, there was a continuation of the shift in the mix of where aspiring franchisees were expecting to locate franchises
November 13, 2024 — Almost 57% of franchise prospects in recent surveys attested to their “willingness to follow a proven system”, an essential ingredient for succeeding at franchise ownership. Grit, or “persistence towards a goal despite obstacles” was cited by over half (53.2%) of respondents, followed by “team leadership experience” at almost 40%.
November 6, 2024 – Now 75% of aspiring business owners surveyed either agree or strongly agree that “now is a good time to start a business,” showing optimism about conditions now and ahead, the highest percentage in more than three years. In the October 2024 survey, 90.7% of respondents see conditions for business and franchise startups “the same or better in three months.”
October 30, 2024 – One consistent observation on franchise buyer behavior over almost five years of website journey analysis is how quickly researchers parse among many options to narrow their focus to a few for further inquiry. Most prospects only focus on a single concept when requesting information about franchises, despite the thousands of offerings across dozens of categories in the franchise directories of the Franchise Ventures lead generation platform.
October 23, 2024 – Both political parties have discovered the effectiveness of blanketing mobile phones with fundraising texts. According to YouMail, which offers call and text-blocking apps, political texts alone may be approaching one billion per week in October 2024. How do legitimate franchise representatives get through to sales prospects who want to hear from them?
October 16, 2024 –We routinely ask prospects why they visited franchisor site(s) after submitting an inquiry at a franchise directory website, or portal, to gain insight into this behavior. The overwhelming response, at 49.4%, was “I was very interested and just wanted to learn more.” Another 34.2% wanted to “prepare before having a conversation” with franchise representatives.
October 9, 2024 — Inbound inquiries to your franchise development website yield more informed prospects who demonstrate intent – they are aware of you, and want to learn more. How can you get more of these referred visitors?
October 2, 2024 – Fully two-thirds (65.6%) of aspiring business owners surveyed either agree or strongly agree that “now is a good time to start a business,” with optimism about conditions ahead. In the September 2024 survey, 92.7% of respondents see conditions for business and franchise startups “the same or better in three months.”
September 25, 2024 – Persons inquiring about franchises were mostly satisfied with their experiences, according to recent franchise prospect surveys over the five months ending in September 2024. Almost half (43.5%) said they were either “satisfied “or “very satisfied”, and only 19.2% said they were “unsatisfied or very unsatisfied.”
September 18, 2024 – Data from over five years of surveying aspiring franchise owners shows that about 15-20% already own at least one business. The percentage has varied month-to-month over this time span, which includes the pandemic-affected years, but consistently represents a significant slice of aspiring candidates for franchise development.
September 10, 2024 – Individuals interested in business ownership preferred the option to “buy a franchise” over acquiring an existing business by a significant margin in the August business buyer survey. While almost 60% indicated interest in the franchise purchase option, only 42.3% were interested in buying an existing business for sale.
September 4, 2024 – Almost 63% of aspiring business owners surveyed either agree or strongly agree that “now is a good time to start a business,” with optimism about conditions ahead. In the August 2024 survey, 93.3% of respondents see conditions for business and franchise startups “the same or better in three months”, the highest reading since September 2021.
August 28, 2024 — Only about seven percent of aspiring franchise owners are already “very familiar” with the franchises they inquire about on franchise portals, and another 19% are “already somewhat familiar” with them, according to recent surveys of interested franchise seekers on the FranchiseVentures lead generation platform in July 2024.
August 21, 2024 – Like most individuals, franchise prospects want to know who is calling before accepting a call. Thirty-six percent of respondents indicated that they prefer to be emailed on initial contact by a franchise they have expressed interest in, according to fresh data in the recent July 2024 Franchise Insights Mystery Shopping survey.
August 14, 2024 – What motivates franchise seekers? Since we last reported on the motivations of aspiring franchise owners at the end of 2023, wars in Europe and the Middle East have continued, and concerns about political change have risen among individuals wanting to own their own businesses. But the primary drivers for business ownership have changed little.
August 7, 2024 – About 58% of aspiring business owners either agree or strongly agree that “now is a good time to start a business,” with optimism about conditions ahead. In the July 2024 survey, 79.5% of respondents see conditions for business and franchise startups “the same or better in three months” and those seeing the conditions “better or much better” rose to a five-month high at 31.5%
July 31, 2024 — As in prior surveys, “low cost of entry” and “higher earnings potential” were ranked most important by individuals seeking business ownership. But control over working conditions – including “flexibility of work schedule” and “ability to work from home” were the two next most important characteristics.
July 24, 2024 — With persistently higher interest rates and tighter credit, aspiring franchise owners look to diverse sources for financing their startups, especially from their own sources of capital, including personal savings, retirement funds, and home equity.
July 17, 2024 – After two successive months of higher prospect initial contact attempts, rates dipped as reported by the latest FranchiseInsights.com “mystery shopping” survey in June 2024. More than half of respondents say they were contacted by all of the franchises they inquired about in April and May, at 50% and 57.1% in April and May, respectively.
July 10, 2024 – Over 59% of aspiring business owners either agree or strongly agree that “now is a good time to start a business,” with optimism about conditions ahead. In the June 2024 survey, over 82.7% of respondents see conditions for business and franchise startups “the same or better in three months.”
July 2, 2024 — In our June 2024 survey, almost two-thirds (66.3%) of respondents claimed “willingness to follow a proven system”, an essential characteristic for succeeding at franchise ownership. Grit, or “persistence towards a goal despite obstacles” was cited by over half of respondents (50.6%) of respondents, followed closely by “team leadership experience” at 47%.
June 26, 2024 – In a year-over-year analysis, interest in franchises shifted to the south and east according to new data from FranchiseInsights.com. By comparing quarterly shares by state for the first quarter of 2023 to the first quarter of 2024, there was a continuation of the shift in the mix of where aspiring franchisees were expecting to locate franchises.
June 19, 2024 – Franchise buyer behavior has changed in many ways in the four years since the global pandemic began. One aspect, however, has stayed the same: most prospects still only focus on a single concept when requesting information about franchises, despite the thousands of offerings across dozens of categories in the franchise directories of the FranchiseVentures lead generation platform.
June 12, 2024 — Most prospects who request information on franchise portal sites end up visiting the franchisor’s website afterward. Why does this happen? To answer this question, we surveyed prospects who submitted an inquiry on a franchise portal and then visited the franchisor’s website.
June 5, 2024 – Almost 58% of aspiring business owners either agree or strongly agree that “now is a good time to start a business,” with optimism about conditions ahead, though trending down slightly since January. In the May survey, over 88% of respondents see conditions for business and franchise startups “the same or better in three months.”
May 29, 2024 — Cost per lead is often a key decision factor when evaluating franchise directory websites (portals), assuming quality standards are met. But leads submitted at franchise directory websites also result in substantial referral visits to franchisor websites, in addition to being a significant source of leads submitted at development websites…
May 22, 2024 – “AI Overviews” have arrived for Google search results, after months of testing. Announced at Google’s I/O conference May 14, the experience will become available for most searchers over the next few months. The impact on Google’s $200 billion advertising is unknown, but presumably they would have thoroughly tested the impact on paid search revenues.
May 15, 2024 – Persons inquiring about franchises were mostly satisfied with their experiences, according to recent mystery shopping surveys over the six months ending in April 2024. Over half (50.9%) said they were either “satisfied “or “very satisfied”, and only 17.4% said they were “unsatisfied or very unsatisfied.”
May 8, 2024 – From over four years of surveying aspiring franchise owners, data show that between 15-26% already own at least one business. The percentage varied over the pandemic years and exhibits some seasonality, but consistently represents a significant slice of aspiring franchisees.
May 1, 2024 – With 88% of franchise seekers planning their business startups within twelve months, it is no surprise that 63% either agree or strongly agree that “now is a good time to start a business.” In the April survey, over 77% of respondents see conditions for business and franchise startups “the same or better in three months.”
April 24, 2024 – In four months of survey data from January to April 2024, only 14.4% of respondents are “very likely,” and another 15.4% say they are “likely” to take a cold call from you. The traditional “call first” approach will likely lead to your frustration with about one third of franchise leads, and reduce the chances of more productive conversations with informed prospects.
April 17, 2024 — About ten percent of aspiring franchise owners are already “very familiar” with the franchises they inquire about on franchise portals, and another 19% are “already somewhat familiar” with them, according to recent surveys of interested franchise seekers on the FranchiseVentures lead generation platform in the three months ending March 2024.
April 10, 2024 – Franchise developers have been swimming upstream against a tide of employers clinging to full-time workers since the post-pandemic return to work. Over the last year, fewer aspiring franchise owners were leaving full-time jobs. In our March 2024 Small Business Startup Sentiment survey, franchise seekers who say they are leaving full-time jobs reached a four year low at 36.9%, as U.S. employers shed full-time workers.
April 2, 2024 – Over 61% of aspiring business owners either agree or strongly agree that “now is a good time to start a business,” with optimism about conditions ahead. In the March survey, a record 89.3% of respondents see conditions for business and franchise startups “the same or better in three months.”
March 27, 2024 – Most franchise prospects (42.4%) prefer to be emailed on initial contact by a franchise they have expressed interested in according to fresh data in the March 2024 Franchise Insights Mystery Shopping survey. Another 30.6% indicated a desire for a phone call for the initial contact. This order preference is consistent with prior monthly “mystery shopping” surveys, including when we last shared franchise prospect contact preferences data.
The optimal order for following up with franchise prospects is about playing the odds. Segments of the pool of franchise leads prefer one of the nine permutations of three contact methods (email, voice and text), but to have the highest expectations of fruitful contact, especially given the 24/7 nature of lead flow, it pays to listen to what prospects want overall.
March 20, 2024 — While “low cost of entry” and “higher earnings potential” were ranked most important by individuals seeking business ownership, more individual and nuanced drivers appear below the surface.
March 13, 2023 – In a February 2024 survey, aspiring business owners preferred the option to “buy a franchise” over buying an existing business by more than a two-to-one margin. While 65.3% indicated interest in the franchise purchase option, only 31.6% indicated an interest in buying an existing business for sale.
March 6, 2024 – Over 63% of aspiring business owners either agree or strongly agree that “now is a good time to start a business,” on an upward trend beginning a year ago. In the February 2024 survey, 87.4% of respondents see conditions for business and franchise startups “the same or better in three months.” A record 62.1% of entrepreneurs planned their startups within the next three months, and 75.8% within the next six months.
February 28, 2024 – When asked about advertising plans for 2024,about a third of franchise development teams expected to increase their spending somewhat or significantly at Google, Meta or LinkedIn. This is following 2023 wherein, despite tumultuous business conditions and shocking news headlines, more than 58% of franchisors surveyed either stuck to their growth plans (50.0%) or increased them.
February 21, 2024 – Despite sagging consumer confidence, tighter credit and labor, and a volatile year in the financial markets, most franchise systems either stuck to their growth plans and ad budgets for 2023 according to a December survey by FranchiseInsights.com. But the adjustments to expansion plans varied significantly by the size or maturity of the franchise system.
February 14, 2024 – Signs from a number of metrics (time spent, monthly active users) and media reports are that we may have reached “peak” social media as measured by postings, monthly active users and time spent. The Wall Street Journal posits in a recent article that users are doing a lot more lurking than posting these days and foresees more of the same in this election year, along with mounting concerns about privacy.
February 7, 2024 – Prepare for launch! January startup sentiment data show 84.5% of aspiring franchisees plan their launches in the next twelve months, the highest percentage seen since December of 2023. The first of our Predictions for Franchise Development and Lead Generation for 2024 is looking very much on target.
January 31, 2024 – The most reliable options for franchisors to directly acquire prospects in recent years – email and text marketing, paid search and social media – are all undergoing significant change, as are the dominant mobile and desktop platforms offered by Google and Apple (and a few others hardly worth mentioning).
January 24, 2024 – In our last article, we highlighted some of the headwinds facing advertisers who generate franchise leads from Google. Traffic exclusivity from Apple, antitrust and regulatory court proceedings threaten Google in 2024, along with greater competition by other players like Microsoft who aim to use artificial intelligence to get a bigger piece of the search marketing pie.
January 17, 2024 – One of the most reliable pathways to filling the franchise sales funnel is under siege in 2024. Not only has it fallen to second place behind Microsoft in consumer “mindshare” regarding AI, it faces potentially disruptive regulatory threats, while committing unforced errors of its own in the name of privacy.
January 10, 2024 – Signs are that we may have reached “peak” social media as measured by posting activating and consumer surveys. The Wall Street Journal posits in a recent article that users are doing a lot more lurking than posting these days and foresees more of the same in an election year along, with mounting concerns about privacy.
January 3, 2024 – In the latest startup sentiment data, 84.5% of aspiring franchisees plan their startups in the next twelve months, the highest percentage seen since December of 2023.
December 28, 2023 – From a review of web traffic to content viewed over the past year, we developed a “Top Ten” list of the most popular topics among our insights in 2023 based on the readership of articles by category.
December 20, 2023 – Since we last reported on the motivations of aspiring franchise owners in July, war has broken out in the Middle East, mortgage rates topped 8% and stock markets plummeted, among other shocks. But by the time of our November Small Business Sentiment survey, optimism about startups rose to the highest in fifteen months.
December 13, 2023 — As interest rates rose and lending standards tightened, small businesses and future franchise owners have been looking to unconventional sources to finance their growth plans. From available credit card balances to retirement accounts and crowdfunding, entrepreneurs are finding ways to move forward.
December 6, 2023 – More than two-thirds of survey respondents (67.2%) either agree or strongly agree that “now is a good time to start a business,” the highest for that measure of startup sentiment since the 69.2% reading in August 2022. Now 83.6% of respondents see conditions for business startups “the same or better in three months.”
November 29, 2023 – Prospect initial contact rates are up, as reported by the latest FranchiseInsights.com survey in October 2023. Almost 52% percent of respondents say they were contacted by all of the franchises they inquired about, up from 46.2% in June when we last reported this data. Aside from the efforts of franchise sales teams, what could be driving this improvement?
November 22, 2023 — Most franchise inquirers believe they demonstrate three important characteristics for succeeding at business ownership. Grit, or “persistence towards a goal despite obstacles” was cited by 53.0% of respondents in the October 2023 Startup Sentiment survey by Franchise Insights.
November 15, 2023 – Consistent with prior monthly “mystery shopping” surveys, most franchise prospects (45.8%) prefer to be emailed for initial contact with a franchise they are interested in according to fresh data in October 2023. On the other hand, 30.6% indicated a desire for a phone call for the initial contact.
November 8, 2023 – Almost 62% of survey respondents, either agree or strongly agree that “now is a good time to start a business,” a sentiment essentially flat with September 2023. Now 83.3% of respondents see conditions for business startups “the same or better in three months.”
November 1, 2023 – As we have observed many changes in franchise buyer behavior in the three years since the global pandemic began, one aspect changed very little. Despite the thousands of offerings among dozens of categories in the franchise directories at FranchiseVentures online brands, most prospects still narrow their focus to a single concept on a visit to request further information about franchises.
October 25, 2023 – The migration of interest in franchises continues to shift northward and eastward according to new data from FranchiseInsights.com. By comparing quarterly shares by state for the first quarter of 2022 to the third quarter of 2023, there was a continuation of the shift in the mix of where aspiring franchisees were expecting to locate franchises – from south to north, and west to east.
October 18, 2023 – In a September 2023 survey, aspiring business owners preferred the option to “buy a franchise” over buying an existing business by more than a two-to-one margin. While 65.5% indicated interest in the franchise purchase option, only 29.8% indicated an interest in buying an existing business for sale.
Oct 11, 2023 — Prospects were asked why they proceeded to visit the franchisor site(s), the overwhelming response at 50.7% was “I was very interested and just wanted to learn more.” Another 31.5% wanted to “prepare before having a conversation” with franchise representatives.
October 4, 2023 – A one-year high of almost 62% of survey respondents either agree or strongly agree that “now is a good time to start a business” and 75% of respondents see conditions for business startups “the same or better in three months.”
September 27, 2023 — When evaluating franchise directory websites (portals), cost per lead is often a key decision factor, assuming quality standards are met. But leads submitted at franchise portals also result in substantial referral visits to franchisor websites, in addition to being a significant source of leads submitted at development websites
September 20, 2023 — When lead sources are compared, “price”, and even “cost per sale” – are incomplete, if not misleading. There are additional critical components of value in assessing return on your investment in franchise portals or other third party lead suppliers.
September 13, 2023 – Aspiring business owners come to franchise directory sites to see what’s out there, and for the convenience of comparisons in one place, and ease of connection to franchise representatives.
September 6, 2023 — In August 2023, 38.6% of aspiring business owners said they are planning to launch their startups “in the next month” reflecting eagerness to begin their journeys. At the same time, 56.4% of entrepreneurs planned their startups within the next three months, and 84.2% within the next twelve months.
August 30, 2023 – As we’ve seen in four years of surveying small business startup sentiment, control over one’s destiny continues to propel entrepreneurs towards owning their own business in America.
August 23, 2023 – Aspiring business owners engaging with franchise sales teams were largely satisfied with their experiences, according to recent mystery shopping surveys over the last six months ending in August 2023. Almost half (43.3%) said they were either “satisfied “or “very satisfied”
August 16, 2023 — With higher interest rates and tightening credit, aspiring franchise owners expect “personal sources” to make up the majority of funding for their business launches, cited among the top three sources by 51.2% of respondents in a July survey.
August 9, 2023 – In July 2023, 29.6% of aspiring business owners say they are planning to launch their startups “in the next month” reflecting an uptick in near-term sentiment. At the same time, 52.8% of entrepreneurs planned their startups within the next three months, and 83.3% within the next twelve months.
Aug 2, 2023 — After ChatGPT was launched November 30, 2022, and Microsoft added ChatGPT features to its Bing search February 7, 2023, speculation swirled about the impact on Google’s dominance of web searches. Google launched Bard globally on May 10 this year after opening by invitation starting March 21.
July 26, 2023 – Apple announced a new “Live Voicemail” feature for its anticipated September iOS 17 iPhone software update. Rather than banishing the caller directly to voicemail without ringing, as the “silence unknown callers” feature does, the first several seconds of the caller’s message is presented in text on the home screen, giving the call recipient an option to pick up the call.
July 19, 2023 — The majority of franchise inquirers profess having two of the most important characteristics for succeeding at franchise ownership, according to the June 2023 Startup Sentiment survey by Franchise Insights. “Willingness to follow a proven system” was reported by 60.7% of respondents
July 5, 2023 – In June 2023, 59 percent of entrepreneurs surveyed say they are “more likely to launch their startups than three months ago.” At the same time, 51.3 percent of survey respondents either agree or strongly agree that “now is a good time to start a business”, up slightly from April but below May’s 60.4 percent reading.
June 28, 2023 – As seen in recurring surveys, most franchise prospects (38.3%) prefer to be emailed for initial contact with a franchise they have chosen, according to monthly “mystery shopping” surveys by FranchiseInsights.com April-June 2023.
June 21, 2023 — A substantial flow of leads to franchise development sites comes from prospects originating on portal websites that are used to discover and compare franchise opportunities. According to surveys over the past year, the most recent data, about 71% of prospects who submitted an inquiry on the portals subsequently visited the franchise website. Why?
June 14, 2023 — When evaluating franchise directory websites (portals), cost per lead is often a key decision factor, assuming quality standards are met. But leads submitted at franchise portals also lead to substantial referral visits to franchisor websites, in addition to being a significant source of leads submitted at development websites, as we first reported in September 2022.
June 7, 2023 – In May 2023, almost 69% of entrepreneurs surveyed say they are “more likely to launch their startups than three months ago.” Over 60% of survey respondents either agree or strongly agree that “now is a good time to start a business”, up significantly from April, but inching back towards the record high of 76.9% in June 2021.
May 31, 2023 — In looking at data for thousands of franchise inquiries during the month of April 2023, 41.6% selected a single franchise opportunity for follow up. An additional 16.1% inquired about a second franchise, and 9.8% requested follow-up from a third concept.
May 24, 2023 — A very small percentage (5.2%) of aspiring franchise owners are already “very familiar” with the franchises they inquire about, and another 20.3% are “already somewhat familiar” with them
May 17, 2023 -The top ten states by share of franchise prospects declined from 2018 (59.53%) to 2022 (57.78%), and then grew in 2023 to a multi-year high at 60.15%.By looking at January through March franchise lead flow data from 2018, 2020 2022, and 2023 as seen in the chart above, Texas took the largest share among the states with greatest interest in 2020 with 10.62% of total inquiries as the first shock of the pandemic suppressed prospect interest in March 2020. Texas then declined to third place by 2023, as Florida ascended to 11.07% of all prospects, just under California at 11.27%.
Norfolk, VA, May 10, 2023 – Research shows that only a fraction of franchise prospects are likely to return your call before receiving an introductory email from you. In an April 2023 survey, only 12.9% of respondents are “very likely,” and another 22.6% say they are “likely” to take a cold call. The traditional “call first” approach will likely lead to your frustration with at least a third of franchise leads.
May 3, 2023 — In April 2023, 63% of entrepreneurs surveyed say they are “more likely to launch their startups than three months ago.” Just over half (50.4%) of survey respondents either agree or strongly agree that “now is a good time to start a business”, down slightly from last month, but significantly down from the record high of 76.9% in June 2021.
In a recent survey of aspiring business owners, 18.4% indicated a preference for the option to “buy a franchise” over buying an existing business. While 39.5% indicated interest in the franchise purchase option, only 21.1% indicated an interest in buying an existing business.
April 19, 2023 – Control over one’s destiny continues to propel entrepreneurs towards owning their own business in America. Consistent with our large sample of interested franchise buyers over the past three years, “being one’s own boss” remains the primary motivator cited by entrepreneurs researching franchise ownership.
April 13, 2023 – By comparing the shares by state year-over-year by quarter, from January-March 2020 to January-March 2022, there was a shift in the mix of where aspiring franchisees were expecting to locate franchises – from south to north, and west to east, according to new data from FranchiseInsights.com.
April 5, 2023 — In March 2023, 53.7% of entrepreneurs surveyed say they are “more likely to launch their startups than three months ago.” Further, 55.6% of survey respondents either agree or strongly agree that “now is a good time to start a business”, down slightly from the prior month, but significantly down from the record high of 76.9% in June 2021.